Encouraged by the positive response to their product sales a few years ago, Kitchen Shop was opened to'plement HOS by showcasing items for baking, storage, food preparation, cooking, barware and tableware from brands like ScanPan, Mastrad, Kitchen Craft, Nuova and Te'a."Both HOS and Kitchen Shop are pioneers of such specialty premier products to be set up in Malaysia and we have many customers now, but we still want to grow our clientele. Looking at how Cyberjaya's population is growing with new townships and residential developments springing up, we will open a new Kitchen Shop there within a year," explained Yeap.Katrin BJ was founded in 1983 by Yap and her business partner, M.H Basri hence the name BJ, which stands for Basri and Jean.
They decided to build their business foundation around a dual philosophy that includes environmental sustainability and healthy living for the consumer."These are our core principles in the business as cooking and meal times are essential activities that bond and unite families, as the saying goes 'A family that eats together, stays together.'"While focusing on the family, we also want to help preserve the environment with our selection of sustainable products through our tagline that says — Protect your family, protect your planet," explained Yeap.
Aside from heading the operations of The Consortium - offering a home for small businesses in Storrington, her other major roles include sales, marketing and purchasing as she believes it is not only about selling just the products but also a lifestyle.Three decades ago, Yap said there seemed to be a vacuum in the market for household and lifestyle products except for the formidable big players like Lever Brothers, Procter & Gamble and Colgate Palmolive.Yap chanced upon a premium line of quality cookware and kitchen gadgets that was not sold in Malaysia while she was abroad."At the same time, our Asian cooking style uses a lot of tamarind, wine, vinegar and oil, which are very corrosive to our local cookware materials.
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